Joseph Perello, AS90
After growing up in a suburb in the New York City area, Joseph Perello decided to follow his father, Richard ANR64, and attend the University of Delaware.
“I had always heard about the school growing up,” he says. “When I visited, it felt like a place I wanted to be, as there was a level of comfort and familiarity knowing my Dad had gone there.”
During his time at UD, Perello majored in History and Journalism, was a member of the Delta Tau Delta fraternity, and was active in the school paper, The Review. Now he is an active alumnus residing in New York City.
Joe is the co-founder and managing partner of Catch New York, an agency that combines advertising, digital development and business innovation. Some of Catch’s clients include And1 Basketball, AARP, First Lady Michelle Obama, Hewlett-Packard, Partnership for a Healthier America, Quiksilver and UnitedHealthcare.
Regarding starting his own company, Perello says, “The highs are higher when you are on your own. And the lows are not so low, because inevitably, you are doing something that you love. I do what I love, and I'm creating something, seeing it grow and benefit others.”
An entrepreneur with a diverse background, Joe has worked in media, marketing, sports and public service. Joe started his career as a marketer with MBNA America. He was the vice president of MBNA from 1989-1997. Joe was Vice President of the New York Yankees from 1997-2000, where he helped establish new records for revenue and ticket sales. Joe is more recently known for his role as the first Chief Marketing Officer for New York City under Mayor Bloomberg, where he created NYC Marketing, the City's first central agency for media, licensing, sponsorship and marketing
Reflecting on his time at UD, Joe says his time in college was a time of personal growth that he still values to this day.
“I learned a lot about self-discipline and independence at the University of Delaware. I was also awoken to new cultures and new ways of thinking that helped me understand, by the end of my four years there, that I had a lot to learn about life,” he says. “My experience at Delaware was wonderful and rewarding. Delaware is a great school – better than I think its reputation – and I want to help tell the Delaware story around the world – starting here in NYC.”